Customer Data Integration: Company Success Stories

Siperian

Sanlam Group

For the Sanlam Group, a corporation with $47 billion assets under management and administration, and one of the longest established and largest financial services groups in South Africa, competitive pressures drove a renewed interest in increasing productivity across their divisions. To increase revenue growth and profitability across the division, the business unit developed a worksite marketing initiative enabling Advisors to sell over 40 products through employers to ultimately reach employees. This initiative was expected to deliver:

Higher productivity - increase in Policies per Advisor (PPA)
Higher profitability - reduce risk by working with a controlled customer base (less fraud, better retention)
Cross-selling opportunities - increase share of wallet within the existing customer base
Improved occupation of target markets - secure leadership position in currently successful segments.

Instead of developing a custom coded solution, Sanlam chose Siperian Master Reference Manager (MRM) to create a consolidated view of Sanlam's customer base. The Siperian MRM product:

does not require custom coding
does not impact their operational systems
can be implemented quickly and would meet the aggressive timelines.

Siperian also worked with Sanlam to develop a Web-based front end, providing read and write access to this customer data for a select group of sales advisors and consultants within the Sanlam Group.

Ascential Software

CCC Information Services Inc.

As a provider of software and technology to the automotive claims and collision repair industries, CCC Information Services Inc. (CCC) has one overriding goal: getting people back in their cars faster after an accident. To meet that challenge, CCC offers a variety of powerful analytical tools that insurance carriers can use to help them make sense of the data deluge generated by the more than 25 million motor vehicle accidents that occur in the United States every year.

CCC has implemented Ascential Software's DataStage integration platform in conjunction with an upgrade to its data warehouse, allowing the company to bring new services to market faster and to provide its customers with greater amounts of actionable information. Additionally by mid-2001, CCC's clients were increasingly demanding access to more sophisticated analytical data in CCC's data warehouse and more intuitive "dashboard" reporting tools. With DataStage in place, CCC has been able to continue expanding the business intelligence capabilities that the company offers to its customers. For instance, the carriers can use CCC's ClaimScope Navigator?solution, a Web-based management information and reporting tool, to check trends by region, state or market, or compare their performance to industry averages year-over-year, and then drill down into the data to a level of granularity that allows them to see statistics on their specific claims.